By Jessica Dunn
Over the years, the UConn Early College Experience Program has undergone minor design changes on the (ece.uconn.edu) website as well as within program marketing materials. With a desire to create a more seamless look and to support our program partners with the resources they need to meet the goals of the program, Brian Boecherer, Jessica Dunn, and Carissa Rutkauskas sat down in July of 2018 to write up a new marketing plan. With a brand new site map in hand, a vision in our minds, two amazing designers, Susan Schadt and Barry Costa, to guide us, we began to create the new and improved UConn ECE look! After many months of strategic designing, rewriting of design and website content, and updating information, we launched the new ece.uconn.edu website in August of 2019. Although we never imagined this project would take just over a year to complete, we are thrilled by the finished product, and we hope our partners are too. Recognizing the unique needs of our 13,000 Students (and their parents), 1,300 Instructors, and 208 high school partners (and 300 Site Representatives), each audience can now easily find the information specific to them by selecting on their icon from the home page, or reference general information from the top navigation menus. Keep an eye out for our new marketing materials!